In times like these, it’s hard to balance keeping your business alive and being sensitive to your customers. This means you want your customers to keep paying you on time, but you also want to recognize they may have other priorities that are top of mind for them right now. So, what’s the best way to stay relevant to them so that you can stay afloat during these uncertain times? Consider these three tips:
- Offer extensions
Hopefully, you’ve been able to submit applications for the CARES options that will give you some funding to keep you afloat for a bit. This could allow you to proactively reach out to your customers/partners and show empathy – let them know you know it’s a challenging time them as well as for you. Offer to be there for them, including offering to extend payment terms/due dates. This will go a long way with your customers and they’ll remember this, and will likely keep you top of mind for them financially. Believe me – they won’t forget this. They’ll likely even post something on social media which will give you free, word of mouth marketing!
- Send reminders
Now could be a good time to offer (or re-offer) payment reminders to your customers. So many of us are on our phones, tablets, and laptops right now, and it’s a good time to be in touch with your customers via online channels. If you haven’t set up the ability to send out reminders via text, email, phone, etc. this could be a small investment that pays off long term.
- Make it easy for your customers to pay you
Provide multiple payment options and give them an easy way to use those options to pay you. Payment options include ACH/eCheck, card (debit or credit), prepaid card, and PayPal among others. In the near future, Zelle, RTP and others will be available too. Using these payment options in combination with an easy and intuitive user experience can go a long way in enabling your customers to pay you on time!
Since everyone is using their phone and devices more than ever, provide multiple digital channels: mobile apps, a website, text, email, and even a phone call. We all know customers get attached to their favorite channels so offering multiple contact points will also enable your customers to pay you. The key is to keep them engaged when they think about paying you so they can do it quickly and easily.
The key is to keep them engaged when they think about paying you so they can do it quickly and easily.
With your customers likely overwhelmed with bills right now, BlytzPay can help them get a handle on their bills and make their payments easily and quickly by using reminders and providing an easy and quick way to pay. You’ve got a lot to think about right now given the circumstances surrounding COVID-19 and it is overwhelming.
I hope these tips provide some help to your business. Use BlytzPay to check off one of your many items on your to-do list. Feel free to respond with thoughts, questions, concerns. We would love to hear from you! Stay well and safe!